Soft Urban Gentrification

Jonas Aebi, Boris Ferron, Julio Paulos, Clemens Nocker

“Gentrification does not occur in Vienna.” This sentence was one of the first we heard when we arrived in Vienna. The times of the Red Vienna, the strict rental law and rent control, social housing and soft urban renewal have been mentioned many times. Vienna, with the highest standard of living of all European cities, is seen as a special case, as a best practice city for urban upgrading with social responsibility. “Wien ist anders” was the answer of the sociologist Frey when asked about gentrification in Vienna. (Dipl.-Ing. Mag. Dr. Oliver Frey, Soziologe an der TU Wien Interview: 03/07/2012).

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